David Pritchard - What can be Done to Improve Sales?

David Pritchard is Managing Director of Sandler Training, based in East London.  Sandler Training is a sales development company that works with business owners and senior professionals (lawyers, accountants, bookkeepers, IFAs and consultants) to increase sales, market share and profitability.

The questions I ask David on this interview are

Why is sales so often the aspect of business that people seem to like the least?
What can be done to improve sales?
How have things changed since Covid-19 and lockdown
What the biggest thing you've learnt from training?
What mistakes do people make when looking for training?